Bodhala Co-CEO Raj Goyle’s Take on Data in the Super Bowl… And the Law.

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Check out Bodhala co-CEO Raj Goyle’s take on the Eagles’ use of sports data – and how these same concepts are being applied in the law.

Data Analytics…in the Super Bowl?

While Cris Collinsworth rightly praised Doug Pederson’s gutsy call for a trick play at fourth and goal that resulted in a key touchdown for the Eagles, he totally missed how Pederson knew it was the right call.

No, it wasn’t just his gut. Or a gambler’s feel for the game. Quite the opposite.

Coach Pederson knew the odds were in his favor because he uses datadata analytics and an in-game workflow that increases his efficiency and yields better outcomes (check out this amazing NYT piece).

 

That’s right – “Moneyball” has arrived at the NFL. Listen to Eagles owner Jeff Lurie about his coach:

“He can do whatever he chooses to do, but when you have the resource of data, why not? It’s kind of a no-brainer.”

If the NFL, an industry dominated by people who “just know” the right thing to do (sound familiar, lawyers?), can use data-driven decision-making in the middle of the Super Bowl, then the legal world can certainly optimize its legal spend to ensure precious dollars are being used effectively.

Join the largest companies and law firms in the world utilizing Bodhala analytics to get in front of the legal data revolution.

 

2018-02-08T16:02:28+00:00

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